I-Beauty Turkey Ibonisa Izinhlobonhlobo Zezinto Ezinhle Nezokupakisha
ISTANBUL, TURKEY – Abathanda ubuhle, ongoti bezimboni kanye nosomabhizinisi bayahlangana kule mpelasonto embukisweni olindelwe ngabomvu Wemikhiqizo Yobuhle YaseTurkey. Lo mbukiso obubanjelwe esikhungweni esihlonishwayo sase-Istanbul Convention Centre, ubukhombisa inhlobonhlobo yezimonyo, izinto ezintsha zokupakisha namabhodlela, okukhombisa ukubaluleka okukhulayo kweTurkey njengesizinda semboni yobuhle. Lo mbukiso uheha amakhulu ababukisi abavela ezinkampanini zakuleli nezamazwe ngamazwe, ngamunye ozimisele ngokubukisa ngemikhiqizo yakhe yakamuva kubabukeli abamagange. Kusukela ekunakekelweni kwezihlobo kuya ekunakekelweni kwezinwele, izimonyo kuya kumakha, ababehambele umcimbi bathokozele uhla lwemikhiqizo emisha nesezingeni eliphezulu. Okunye okugqamile kulo mbukiso wukubukiswa kwezimonyo, ezinezinhlobonhlobo zemikhiqizo. Imikhiqizo yendawo yase-Turkish efana ne-ING Cosmetics ne-NaturaFruit ibonise ukwakheka kwayo okuhlukile okwenziwe ngezithako zemvelo ngokugxila ekuzinzeni. Imikhiqizo yamazwe ngamazwe efana ne-L'Oreal ne-Maybelline nayo yenza ubukhona obuqinile, ikhombisa abathengisi bayo nabasanda kufika. Lo mbukiso uphinde wanikela indawo ezinikele ekupakisheni namabhodlela, uqaphela indima ebalulekile abayibambayo embonini yobuhle. Ababonisi babonise izinto ezintsha zokupakisha ezidizayinelwe ukuthuthukisa ulwazi lomsebenzisi kuyilapho bevumelana nemvelo. Inkampani yaseTurkey yokupakisha i-PackCo yethule ikhambi lokupakisha elibolayo, elathakazelelwa kakhulu ababekhona. Isigaba sebhodlela sibonisa imiklamo ehlukahlukene, ubujamo kanye nezinto zokwakha, kugcizelela ukubaluleka kobuhle ekwethulweni komkhiqizo. Ngaphezu kwamadokodo, umcimbi ubunezingxoxo eziningi nama-workshops. Ochwepheshe bemboni babelana ngemininingwane yabo ngezihloko ezisukela kuzitayela zakamuva zokunakekelwa kwesikhumba kuya kumasu okuthengisa emikhiqizo yezimonyo, okuhlinzeka ngolwazi olubalulekile kwabasafuna usomabhizinisi kanye nezingcweti zemboni ezisunguliwe ngokufanayo. Esinye sezici ezibucayi kakhulu esigqanyiswe kuwo wonke umbukiso kwakuwukubaluleka kwemikhuba esimeme neyokuziphatha embonini yobuhle. Ababonisi babonise ukuzibophezela kwabo ekwehliseni i-carbon footprint, ukusebenzisa imikhuba engenalo unya kanye nokusebenzisa izinto zokupakisha ezinobungani bemvelo. Lokhu kukhombisa inkambiso ekhulayo yomhlaba wonke yobuhle obuhlanzekile kanye nokukhathalela abathengi. I-Turkey Beauty Show ayinikezi nje kuphela inkundla izinkampani ukuthi zikhangise ngemikhiqizo yazo, kodwa futhi ikhuthaza amathuba okuxhumana nokubambisana. Amabhrendi anethuba lokuxhumana nabasabalalisi, abathengisi kanye namakhasimende angaba khona, akhuthaze ubudlelwano futhi athuthukise imboni yobuhle eTurkey nangale kwayo. Umbukiso uthole ukwesekwa okushisekayo, nababekhona bezwakalisa ukujabula ngemikhiqizo ehlukahlukene eboniswayo kanye nemininingwane ezuzwe ngezingxoxo zephaneli. Abaningi bashiye lo mcimbi begqugquzelekile futhi begqugquzelekile ukubheka amathuba embonini yonobuhle. I-Turkey Beauty Products Exhibition yaphela futhi yashiya umbono ojulile kubahlanganyeli. Umcimbi ukhombisa ikhono lezwe lokukhiqiza nokuheha imikhiqizo yobuhle yeqophelo eliphezulu kanye nezixazululo zokupakisha ezintsha. Ngomkhakha wobuhle ochumayo nokuzibophezela ekuthuthukisweni okusimeme, iTurkey isilungele ukuba ngumholi emakethe yobuhle yomhlaba wonke. Lo mbukiso usikhumbuza ukuthi ubuhle abukho emikhiqizweni kuphela, kodwa kumagugu nemikhuba yokuziphatha ngemuva kwayo.
Isikhathi sokuthumela: Jul-31-2023
